Illustrations for two holiday destinations
Illustrations for two holiday destinations
Client
Casa Moscia and Campo Rasa , Ascona TI
We were commissioned to design a mailing for these two beautiful Ticino holiday destinations. However, because Casa Moscia is currently undergoing renovations, it wasn't possible to create overview photos for each of the two guesthouses. So, we made a virtue of necessity and developed an illustration for each destination, somewhat reminiscent of the style of holiday posters from the 1930s. The images are very minimalist, but each illustration contains small details – like a hidden object picture. These details add a special touch to the illustration, and they also allow customers to use these detailed sections to explain various aspects of each holiday destination online in a second step.
Illustration Casa Moscia
Overall view
Detailed views
Even when viewing the entire illustration on a large screen, it's challenging to spot all the details. That's why we've enlarged the detailed views for you. Each of these detailed illustrations represents a specific theme.
Illustration Casa Moscia
Overall view
Detailed views
Implementation in mailing
The challenge was then to combine the two illustrations on the cover of the mailing. But I think we did quite well ;-). For each of the two destinations, we came up with a little play on words: Because Casa Moscia is located directly on Lake Maggiore, we coined the new term "Seensucht" (seenlust). Rasa stands for "simply being" – with a subtle double meaning that you're sure to discover...
Further information and the inside pages of this mailing in the form of a personalized magazine can be found in a separate article .
