Illustrations for two holiday destinations
A little flair from the 1930s with the illustrations for Casa Moscia and Campo Rasa
Client
Casa Moscia and Campo Rasa , Ascona TI
We were commissioned to design a mailing for these two beautiful Ticino holiday destinations. However, because Casa Moscia is currently undergoing renovations, it wasn't possible to create overview photos for each of the two guesthouses. So, we made a virtue of necessity and developed an illustration for each destination, somewhat reminiscent of the style of holiday posters from the 1930s. The images are very minimalist, but each illustration contains small details – like a hidden object picture. These details add a special touch to the illustration, and they also allow customers to use these detailed sections to explain various aspects of each holiday destination online in a second step.
Illustration Casa Moscia
Overall view
Detailed views
Even when viewing the entire illustration on a large screen, it's challenging to spot all the details. That's why we've enlarged the detailed views for you. Each of these detailed illustrations represents a specific theme.
Illustration Casa Moscia
Overall view
Detailed views
Implementation in mailing
The challenge was then to combine the two illustrations on the cover of the mailing. But I think we did quite well ;-). For each of the two destinations, we came up with a little play on words: Because Casa Moscia is located directly on Lake Maggiore, we coined the new term "Seensucht" (seenlust). Rasa stands for "simply being" – with a subtle double meaning that you're sure to discover...
Further information and the inside pages of this mailing in the form of a personalized magazine can be found in a separate article .
Native Art
Pacific Northwest Coast Native American style illustrations for a book project.
Client
Book project by Peter Schäublin
For Peter Schäublin's book "The Call of the Whales," we wanted to begin each chapter with an illustration in the style of the native peoples of the Pacific Northwest coast. Gabi Mache immersed herself in the style of the Native Americans and created an illustration for each theme. The idea behind the illustrated book is that every theme has an inner and outer connection: Everything we see resonates with us. Here are the illustrations and the corresponding outer and inner themes:
The Bears
Strength
The kayak
Simplicity
The intertidal zone
Hidden
The sea lions
Joy of life
The birds
Freedom
The fish
Gratitude
The forest
Eternity
Just Die
Gentleness
