Safe Water Matters
Client
safe water matters, Abtwil
More than two billion people lack access to clean water. Safe Water Matters aims to provide access to clean drinking water to as many people as possible. To this end, the organization establishes social entrepreneur projects that become self-sustaining as quickly as possible. This avoids dependence on the West and accelerates the establishment of new projects.
Work
• Develop corporate design
• Programming a homepage
• Write parts of the homepage
The visual element
The visual element shows a water source, symbolized by a blue dot. This dot is largely enclosed. This visualizes the water's protection from pollution and other external elements. The small openings ensure that the water reaches those who need it.
The lettering
The bold letters, the compact representation and the water element as a dot visualize the urgency and importance of the message – safe water is crucial.
