New pictures and clips for altra schaffhausen
Filming and photographing for altra Schaffhausen is something very special for me. I've been producing a large portion of the images for this wonderful institution for seven years now. Of course, I keep meeting the same people. It's a great joy every time (I hope for both of us ;-)). Over the past few weeks, I've been working intensively with Brigitte Zimmerann from altra.
The style of the images is always very similar, so that a corporate style is recognizable in the photography: The employees look cheerfully into the camera, and the images have a very tight depth of field. Virtually all shots were taken with the Leica SL2 and the Summilux SL 1.4/50 mm at wide aperture.
I generally shoot in color and later convert some images to black and white for myself. There are some photos that I think look better in color, and others that look better in black and white. However, there are also images that look great in both black and white and color—they may have a different vibe, but both are great. So, here are my favorite images in a color and a black and white gallery:
Color Gallery
Black and White Gallery
A few making-of impressions
Katrin Baumann from altra schaffhausen accompanied Brigitte and me on part of the shoot this year and shot images for altra's social media channels. A big thank you to Katrin for allowing me to share some of her photos, which give you a glimpse behind the scenes:
The film clip
For the altra homepage, I filmed several employees at work. After a few seconds, they look into the camera and smile at the viewer. The film is shown in the header of this blog post, below, or on the altra homepage .
