The jack of all trades
Client
Liechtblick workshop, Schaffhausen
The Idea
The Liechtblick workshop became known for its excellence in the construction of ventilated facades. But the company can do much more and is active in various other sectors, such as signage, prototype construction, and vehicle and mechanical engineering. At our meeting, in which we discussed a flyer to publicize this diversity, the following statement was made: "Actually, we're a jack of all trades." We used this well-known image, but unfortunately, couldn't find a truly beautiful jack of all trades in any image bank. So we created one ourselves. Here's a short video showing how Gabi Mache created the jack of all trades step by step in Photoshop:
We deliberately play with this symbolism of a metalworking company's ability to lay eggs, milk, and all. Because it definitely piques curiosity. And advertising has to be eye-catching, otherwise it's useless...
Work
• Basic design and conception
• develop a jack of all trades
• partially realize photos
• Design and typesetting
• Production planning and management
