CD revision for Neunkirch
Client
Municipality of Neunkirch, Schaffhausen
The picturesque community in the Klettgau region had a corporate design developed around 20 years ago. The company wanted to adapt its appearance to a contemporary design sensibility. The core of the existing corporate design was the symbolic shape of the town from above – the striking city wall and the houses within it. This element has proven very successful and therefore absolutely had to be retained. The colors gray and orange were also a given.
Work
• Develop corporate design: logo, forms, stationery, homepage header, PowerPoint template, steles
• Compile CD manual
The visual element
This is what Neunkirch’s performance looked like before:
The reinterpretation of the logo was intended to be lighter and more modern, moving away from the extreme horizontal format. Furthermore, the logo should be able to be used with or without the slogan:
With slightly adjusted colors and a new typography, the logo has a fresh look. We deliberately let the symbol for the town protrude into the white space, as a symbol of Neunkirch's openness to its environment. The large, orange area represents the warmth and charm of the town, while the gray bar to the right represents Neunkirch's solidity.
Implementations
Business card
Stele (mockup with image bank image)
