Personalized magazine for two holiday destinations
Client
Casa Moscia and Campo Rasa, Ascona TI
The idea
Casa Moscia and Campo Rasa are two unique holiday destinations in Ticino. A mailing will be sent out to launch the new season. For various reasons, shipping was brought forward to August this year. However, since a major renovation is currently underway in Moscia, it was difficult to work only with photos. This is how the idea came about to create one illustration with lots of details and use it on different advertising channels. The magazine has been personalized on the front cover and page 2. This meant that the accompanying letter could be dispensed with and the budget could be used more efficiently.
Although we are a small agency, we master various disciplines of visual communication in-house. The customer had one contact person for the entire project, and we realized illustrations, photos, typesetting, text adjustments, print preparation and supervision of print production in-house. Frictional losses, such as those that occur with larger agencies, could be avoided. This meant less work for the customer and excellent value for money.
Work
• Basic design and conception
• Develop illustrations
• Realize various new photos
• Design and typesetting as part of the CD
• Production planning and management
The Magazine
The illustrations
Gabi Mache created an illustration for Moscia and one for Rasa. Similar to a hidden object picture, there are lots of small details to discover. More on this in the separate article about these two illustrations .
Some photos taken for the magazine
Not only in the area of illustrations , but also photographically, we cover a wide range of tasks - still life, architecture, landscape, portraits and also drone photography. Customers are increasingly requesting small clips for social media channels - we also cover this area, also with the idea of offering the customer everything from a single source.
