The black art
Client
Schaffhausen printing works
Although a lot has changed in the printing industry, the offset printing process is still based on the same principle: One or more colors - usually the four primary colors cyan, magenta, yellow and black - are applied to the paper. The ink is absorbed by cylindrical printing plates from the inking unit and transferred to a rubber blanket. The rubber blanket transfers the ink to the paper. The colors are translucent. This means that around 16.7 million shades of color can be mixed from the four primary colors. Because the printing process initially only ran in a single color, and the entire environment with the lead type and the black presses was rather dark, the printing process is still called "the black art" today. So it made sense to convert some of the images from the reportage for the Schaffhausen printing plant into black and white images - a bit of a back to the roots, so to speak ;-).
I took digital color photos with the Leica SL2 with the SL Summilux 1.4/50mm and the SL Apo-Summicron 2.0/35mm.
A very nice compliment
After the first photo shoot, the client was so impressed with the black-and-white images that he immediately booked a second shoot. And when I arrived for the second shoot, I saw that the printer had already produced postcards with images from the first shoot. That's a very nice compliment for me as a photographer.
The employees also had a very positive experience with the shoot. 14 days after the second shoot, I received a short message from Urs Wohlgemuth, the owner of Druckwerk Schaffhausen:
"Thank you so much for the fantastic shoots. I noticed how it gave our team a motivational boost. They're still talking about these photos."
