The jack of all trades
Client
Liechtblick workshop, Schaffhausen
The idea
The Liechtblick workshop became known for its excellence in the construction of ventilated facades. But the company can do much more and is active in various other areas, for example in signage, prototype construction and vehicle and mechanical engineering. At our meeting, in which we discussed a flyer to publicize this diversity, the following comment was made: “Actually, we are a jack of all trades.” We picked up this well-known picture, but unfortunately we couldn't find a really beautiful jack-of-all-trades in any picture bank. So we developed them ourselves. Here is a short video of how Gabi Mache created the jack-of-all-trades step by step in Photoshop:
We consciously play with this symbolism of the jack-of-all-trades for a metal processing company. Because it definitely makes you curious. And advertising has to stand out, otherwise it won't do anything...
Work
• Basic design and conception
• Develop a jack-of-all-trades
• Realize some photos
• Design and typesetting
• Production planning and management
