THE POWER OF THE ELEMENTS in Frankfurt
A completely normal day. Our phone rings. Architect Sabina Blaeser BNP Paribas Real Estate GmbH asks if we can give you an image concept based on THE POWER OF THE ELEMENTS for a new project. She sends us the first plans, and we see immediately: The new office space Cinven GmbH in the Omnitower in Frankfurt will be something very special.
The first plans for the Cinven office space show that it is a project in a class of its own. © by BNP Paribas Real Estate GmbH
Spring/Summer 2021
Workshop flair. Together with Cinven and BNP Paribas, we are developing initial proposals and developing the concept. It soon becomes clear: the pictures need to be framed for optimal effect. We suggest presenting the fine art prints in frames with a shadow gap.
First layouts for framing with shadow gaps
Fall 2021
On the way. Ursula and I travel with two large pictures, printed with our 11-color HP printer Hahnemühle high-end paper, to Frankfurt am Main. We present the images to the Cinven team. The first reactions are very positive, because the mounted fine art prints look like photographic paintings. The direction is right.
Winter 2021
Between mulled wine and winter boots. Cinven employees choose their personal picture for their office. Nazanin Malek from BNP Paribas is also developing a presentation concept for the shared rooms and hallways. After all the details have been fixed, we start producing the images. In terms of production we are supported by the mema advertising technology ag supports.
At the suggestion of Nazanin Malek, we are developing diptychs for the hallways
January 2022
The operating temperature increases. Two large pallets with the frames arrive at mema. Our printer is running hot. We print on three rolls of the finest Hahnemühle paper and deliver the precious prints to mema. Gina Meister and Alexandra Mangold assemble the images with infinite sensitivity. Here's a little insight:
February 7, 2022
The finale. We set off towards Frankfurt in a fully packed VW bus to deliver the precious freight personally. Cinven's office space is not yet fully ready for occupancy, but is already very impressive. Inside the implementation of Sabina and Nazanin, outside the skyline of Frankfurt in dramatic sunlight. I can't help but capture a few impressions with my iPhone:
We carefully unpack each individual image. Here is a little unboxing video in slow motion, filmed by our assistant Dante Juhasz:
The artworks are distributed and prepared for hanging. Ursula and I then make our way back to Thayngen.
February 8, 2022
The pictures are hung. Sabina sends us first impressions:
The offices will be fully equipped in the next few days and we hope to be able to show you pictures of the final rooms later. If you want to experience THE POWER OF THE ELEMENTS, take your time and go out into nature - and then you can also purchase one of the photo books limited to 99 copies:
