THE POWER OF THE ELEMENTS in Frankfurt
A completely normal day. Our phone rings. Architect Sabina Blaeser of BNP Paribas Real Estate GmbH asks if we can create an image concept based on THE POWER OF THE ELEMENTS for a new project. She sends us initial plans, and we immediately see: Cinven GmbH 's new office space in the Omnitower in Frankfurt will be something truly special.
The initial plans for the Cinven office space indicate that this is a first-class project. © by BNP Paribas Real Estate GmbH
Spring/Summer 2021
Workshop flair. Together with Cinven and BNP Paribas, we develop initial proposals and develop the concept. It soon becomes clear: for optimal impact, the images need to be framed. We suggest presenting the fine art prints in frames with a shadow gap.
First layouts for framing with shadow gaps
Autumn 2021
On the way. Ursula and I are traveling to Frankfurt am Main with two large images, printed with our 11-color HP printer on Hahnemühle high-end paper . We present the images to the Cinven team. The initial reactions are very positive, as the mounted fine art prints look like photographic paintings. We're heading in the right direction.
Winter 2021
Between mulled wine and winter boots. Cinven employees select their personal image for their office. Nazanin Malek from BNP Paribas also develops a presentation concept for the common areas and hallways. Once all the details are finalized, we begin producing the images. We are supported by mema werbetechnik ag .
At the suggestion of Nazanin Malek, we are developing diptychs for the corridors
January 2022
The operating temperature is rising. Two large pallets of frames arrive at mema. Our printer is running hot. We print three rolls of the finest Hahnemühle paper and deliver the precious prints to mema. Gina Meister and Alexandra Mangold mount the images with infinite sensitivity. Here's a glimpse:
February 7, 2022
The finale. With a fully packed VW bus, we set off for Frankfurt to personally deliver the precious cargo. Cinven's offices aren't quite ready yet, but they're already very impressive. Inside, Sabina and Nazanin's realization; outside, the Frankfurt skyline bathed in dramatic sunlight. I can't resist capturing a few impressions with my iPhone:
We carefully unpack each individual picture. Here's a short unboxing video in slow motion, filmed by our assistant Dante Juhasz:
The artworks are distributed and prepared for hanging. Ursula and I then head back to Thayngen.
February 8, 2022
The pictures are being hung. Sabina sends us her first impressions:
In the next few days, the offices will be fully furnished, and we hope to be able to show you pictures of the final spaces later. If you want to experience THE POWER OF THE ELEMENTS, take your time and get out into nature – and then you can also purchase one of the photo books, limited to 99 copies:
